Privacy policy

BashFashion Privacy Policy

Last updated: 29 July 2025

📋 What Information We Collect

When you shop with us, we collect:

  • Your name, email, address, and phone number
  • Payment information (securely processed)
  • Your IP address and browsing behavior
  • Information from cookies and tracking pixels

🎯 How We Use Your Information

We use your data to:

  • Process and fulfill your orders
  • Send you order updates and customer service
  • Improve our website and products
  • Send marketing emails (with your consent)
  • Prevent fraud and ensure security

🤝 Who We Share Information With

Shopify: Our store is hosted by Shopify, who processes your data to provide Enhanced Services like Shop Pay and personalized experiences. View Shopify's Privacy Policy

Analytics & Advertising: We use:

  • Google Analytics for website insights
  • Meta Pixel (Facebook) for advertising
  • TikTok Pixel for advertising
  • Pinterest Pixel for advertising

Payment Processors: Secure payment handling via Shopify Payments and other providers

🌍 International Data Transfers

Your data may be processed in different countries to provide our services, including Enhanced Services from Shopify and third-party providers.

🔒 Data Security

We protect your information using:

  • SSL encryption for all data transmission
  • PCI-DSS compliance for payment data
  • Secure servers and firewalls

🍪 Cookies & Tracking

We use cookies for:

  • Shopping cart functionality
  • Website analytics
  • Personalized advertising
  • Security and fraud prevention

🇪🇺 Your Rights (GDPR - EU/UK Customers)

You have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Delete your data
  • Object to processing
  • Data portability

Data Retention:

  • Account info: Until account deletion
  • Order history: 7 years (tax requirements)
  • Marketing data: Until you unsubscribe
  • Analytics: 26 months

🚫 Opt-Out Options

You can opt out of:

  • Shopify data processing: privacy.shopify.com
  • Google Analytics: Google Opt-out Add-on
  • Marketing emails: Click unsubscribe in any email
  • Facebook ads: Adjust your Facebook ad preferences
  • TikTok ads: Adjust your TikTok ad preferences

👶 Age Requirements

You must be 18+ to use our site. Under 18s need parent/guardian permission.

📞 Contact Us

For privacy questions or to exercise your rights:

📝 Policy Updates

We may update this policy. Significant changes will be communicated via email or website notice.

⚖️ Legal Compliance

This policy complies with:

  • UK GDPR and Data Protection Act 2018
  • Google Merchant Center requirements
  • Shopify Terms of Service
  • Consumer Rights Act 2015

Governing Law: United Kingdom